ArchwayAI
Blog

analytics

Browse 2 articles in analytics

analytics

Why Your Ad Platform ROAS Is Wrong

Meta says your ROAS is 4.2x. Google claims 3.8x. TikTok insists it drove 2.1x. Add it all up and you apparently generated $180K in attributed revenue last month. But Shopify says you made $62K. The math does not add up. And if you have ever stared at a spreads

5 min read

Filter Posts

Allanalyticsproductguides
analytics

Why Owned Measurement Beats Black-Box Attribution

The Black-Box Problem Most attribution platforms give you a number without explanation: "Your Meta ROAS is 3.2x" But when you ask why, you get silence. The ArchwayAI Approach Every metric is explainable: // Example: Order attribution trace { orderId: "ORD-

1 min read